運営者情報

中島正之（ナカジマ マサユキ） 

20年間 広告会社にて、マーケッターとして企業及び官公庁の マーケティング・コンサルティングを担当。 

2017年より現在ネット通販企業の事業部長として東京オフィスで勤務 

趣味 テニス、映画

日本マーケティング協会認定 マーケティングマスター 

WEB解析士協会 WEB解析士 （2016年取得） 

WOMマーケティング協会 理事（2011-2022） 

著書 

・「図解でわかるくちコミマーケティング」（日本能率協会マネジメントセンター発売） 

・「くちコミニストを活用せよ」（電気新聞発売） 

・ 日経広告研究所 寄稿論文「ソーシャルメディア時代のくちコミのメカニズムの考察」 

 

birth July 23, 1963

Address Tokyo Japan 

Mail [email protected]  

graduated Hita High school in Oita prefecture at 1981 

graduated Musashi University department of Economics at 1986 

graduated JMA Marketing Master Course at 2003 

1.Business career 

Kokokusha Co., Ltd (1999-2017) 

working form 1999 for marketing director 

Management＆Senior marketing director (from 2008) 

Senior marketing director at global business department (from 2013 to 2017) 

OTOGINO Co., Ltd(2017-current)
 Business management & Senior marketing director (from 2017) 

Marketing,brand management, digital promotion, regal management
 management supports for the CEO
 
 

2. Qualification 

･JMA Marketing Master authorized Japan Marketing Association ,2003 

･WEB analytics consultant ,2016 

･Director of WOM(word-of-mouth) marketing Japan(WOM Japan) (2011-2019) 

English skill TOEIC about 750 

3. Published book and article 

・WOM marketing shown by diagram (Nouritsu kyoukai management centor) 

   supervised the publication for Chinese and Korea version 

・[Get KUCHIKOMI-NIST ]in your business (Denki Shimbun ) 

・Article: WOM marketing in social age 2011 （Nikkei advertisement institute）
 ・Project of WOM Marketin reseach reports(2003-2012), the reports is stored in  

Marketing Date Bank  [The purpose of  the Wom Research] 

4. Experience of my work 

The marketing and communication strategy planning for companies. 

(1) In charge of marketing director OKI group (1999-2012) 

(2) Marketing promotion planning and research for the German Company (3 years) 

(3) WOM marketing and consulting for Kansai Electric power company (7 years) 

Director of global marketing as studing abrod business. 

The core member of new project for global business (3 years) 

Marketing and research for universities in Japan. 

5. Expertise 

・Communication and marketing strategy planning, above-the-line,below the line.

ambassador marketing 

・Research and analysis for a global company and University.
 ・Branding and product marketing,drink, food electrocics, disinfectant goods
 ・EC business planning and management 

・Charge of the legal management,trademark,product design
 ・Strategy of the local city inbund marketing  

・Marketing adviser of touris